A Manager's Guide - Supporting the Development of Solo Marketers

Managing a solo marketer can present unique challenges, particularly when it comes to ensuring they feel connected, supported, and inspired. As managers, it's crucial to provide the right kind of support to help solo marketers thrive in their roles. Here are ten tips to effectively support solo marketing employees, along with insights on the benefits of encouraging participation in a peer group like The Marketing Circle.

1. Encourage regular check-ins

Initiate regular check-ins to stay updated on their projects and challenges. This not only helps you monitor progress but also shows your employee that their contributions are valued and that they have your support.

2. Facilitate connections within the organisation

Help your marketer connect with other departments. Encourage them to share insights and collaborate on projects with other teams, which can enrich their work and reduce feelings of isolation.

3. Provide access to learning opportunities

Support their professional development by providing access to webinars, virtual workshops, and training sessions. This not only helps them keep their skills updated but also lets them know that you invest in their growth.

4. Create opportunities for social interaction

Organise virtual coffee dates or social hours that allow your marketer to interact informally with you and your peers. These interactions can be vital for building relationships and creating a supportive work environment.

5. Encourage collaborative projects

Whenever feasible, involve your marketer in cross-departmental projects. This not only helps them apply their skills in new contexts but also increases their visibility and integration within the company.

6. Leverage their expertise in strategic meetings

Invite them to strategic meetings where they can provide input and gain insights from other business areas. This inclusion reinforces the importance of marketing and integrates their efforts with the company's goals.

7. Support participation in peer groups

Encourage your marketer to join peer groups like The Marketing Circle. Explain the personal and professional benefits, such as networking, shared knowledge, and emotional support.

8. Offer mentorship

Pair your solo marketer with a more experienced mentor within the organisation. A mentor can provide guidance, feedback, and support that are crucial for navigating challenges and advancing in their career.

9. Recognise their efforts publicly

Make it a point to publicly acknowledge their contributions during meetings or through internal communications. Recognition not only boosts morale but also helps other team members appreciate the role of marketing.

10. Prioritise their well-being

Actively encourage a healthy work-life balance by setting realistic expectations and respecting boundaries. Ensure they have the resources and support needed to manage stress and maintain mental health.

Benefits of encouraging participation in The Marketing Circle

Encouraging a solo marketer to join a professional group like The Marketing Circle can significantly enhance their professional journey.

• Broader perspectives - being part of a peer group exposes solo marketers to broader perspectives that can enhance their strategic thinking and problem-solving abilities.

• Professional networking - these groups provide networking opportunities that can lead to collaborations, partnerships, or even career advancements, benefiting both the individual and your organisation.

• Continual learning - peer groups often facilitate ongoing education and development, keeping your marketer on the cutting edge of industry trends and practices.

• Increased job satisfaction - feeling supported and connected can dramatically increase job satisfaction, which in turn can boost productivity and loyalty to the company.

As a manager, you play a pivotal role in shaping the experience of a solo marketer. By implementing these practices, you can help them overcome the challenges of working solo and create an environment where they can grow and succeed. Encouraging them to engage with peer groups like The Marketing Circle can further enrich their professional life, providing benefits that extend across your entire organisation.